Last Tuesday at 2 AM, my phone buzzed with a message from my cousin in Vancouver. ‘Can you help me buy those CLOSE YOUR EYES collector cards?’ she wrote, followed by three crying emojis. ‘The website says it’s not available in my region.’
I was sitting in my Shanghai apartment, scrolling through Weibo where CLOSE YOUR EYES fans were going crazy over the new ‘Starlight Cards’ collection. The excitement was palpable – my timeline was flooded with unboxing videos, people screaming over pulling their bias’s signed card, that kind of energy that makes you feel like you’re part of something bigger.
But my cousin? She was watching from the sidelines, 8,000 kilometers away. ‘Tell me everything,’ she begged. ‘What do the cards look like? Did anyone pull the limited broken card? Are the handwritten messages actually in the members’ handwriting?’
I remember visiting her in Toronto last summer. We stayed up until 3 AM trying to watch a Chinese variety show she’d been excited about for weeks. The buffering circle kept spinning, the video would play for 30 seconds then freeze, and when it finally loaded properly, a ‘This content is not available in your region’ message popped up. She just sighed and closed her laptop. ‘This happens all the time,’ she said, sounding defeated.
Back to the CLOSE YOUR EYES cards – the collection actually looks incredible. There are 28 different card designs plus that exclusive ‘broken card’ limited edition that everyone’s chasing. What really got me were the details: some physical cards have actual handwritten messages and drawings from the members themselves. Can you imagine holding something your idol actually touched?
The worst part? My cousin has been a CLOSE YOUR EYES fan since their debut. She knows every member’s birthday, can recite all their lyrics, even bought their lightstick during her last visit to China. But when these special moments happen – like this card release on November 22nd – she’s completely locked out.
It’s not just about the cards either. She misses out on member-exclusive videos, group content, the whole fan experience that makes being part of a fandom so special. Meanwhile, I’m here in China able to access everything with a few taps on my phone.
After our conversation, I did some digging and found out she’s not alone. There are thousands of overseas Chinese fans facing the same struggle daily – whether it’s movies, TV dramas, music, or variety shows. The digital wall between content available in China and what’s accessible abroad is real, and it’s frustrating for people who just want to stay connected to their culture and entertainment.
I ended up buying two sets of the CLOSE YOUR EYES cards – one for me, one to ship to my cousin. When I told her, she sent back a voice message that actually made me emotional. ‘Thank you,’ she said, her voice cracking a little. ‘It means everything to feel included.’
Has this happened to you or someone you know overseas? That moment when you’re excited to watch something or participate in a fan event, only to be blocked by those dreaded regional restrictions? Share your stories below – I’m genuinely curious how widespread this issue really is.
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