My cousin video-called me from Melbourne last week, his face pixelated through the shaky connection. ‘Can you believe I missed Yang Hansen’s debut game because iQiyi blocked me?’ he groaned, pointing at his laptop screen where an error message in red characters screamed: ‘This content is not available in your region.’
I could almost smell the frustration through the screen – that particular blend of homesickness and technological helplessness that hits when you’re eight time zones away from home. Behind him, I spotted the familiar blue and yellow of Qingdao Airlines’ team jersey hanging on his chair, the one he’d bought during his last visit home.
It reminded me of watching Yang Hansen’s interview last month. The 18-year-old basketball prodigy looked genuinely uncomfortable when reporters called him ‘famous.’ His response – ‘I don’t really consider myself famous yet, please don’t say that’ – came with this awkward shoulder shrug that made me think of my cousin trying to explain Australian rules football to our grandparents.
There’s something painfully relatable about not being ready for the spotlight. My cousin told me about Yang’s media day in Qingdao, how the young player kept adjusting his jersey collar like it was two sizes too small. ‘He said he appreciated the fans but wasn’t prepared for this attention,’ my cousin recalled. ‘Sounds familiar?’
The data’s pretty staggering actually – according to 2023 Overseas Chinese Cultural Consumption Report, 68% of Chinese living abroad face content blocking when trying to access domestic streaming platforms. That’s over 6 million people missing out on everything from CBA games to the latest variety shows.
What hit me hardest was when my cousin described Yang’s interview with Yao Ming. ‘It’s like watching two generations collide,’ he said, the video freezing just as Yao was giving that fatherly smile. ‘But I only caught half of it because the stream kept buffering.’
The irony isn’t lost on me – here’s Yang Hansen, representing the new generation of Chinese athletes reaching global audiences, while millions of overseas Chinese can’t even watch his games smoothly. It’s like hearing your hometown’s biggest news from international media rather than your local paper.
So I’m putting this out there – how many of you have faced the ‘content not available’ screen while trying to watch Chinese shows abroad? That moment when you’re craving some familiar entertainment after a long day, only to be greeted by those frustrating red characters?
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PC：
mobile：
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