When My Cousin in Canada Texted Me ‘Can’t Watch That New Chinese Show’, I Realized Something Was Wrong

My cousin’s message popped up while I was scrolling through Weibo last night: ‘Hey, have you seen that new historical drama everyone’s talking about? I keep getting ‘content not available in your region’ messages.’ Attached was a screenshot of the error message, the red text glaring against the dark background of her phone screen.

When My Cousin in Canada Texted Me 'Can't Watch That New Chinese Show', I Realized Something Was Wrong

She’s been in Vancouver for three years now, working as a graphic designer. We used to binge-watch Chinese variety shows together every weekend when we both lived in Shanghai. Now, her WeChat moments are filled with photos of maple trees and Tim Hortons coffee, but she still desperately wants to keep up with the latest Chinese entertainment.

Just yesterday, I saw the Billboard announcement about their ‘Star Power’ collaboration with QQ Music and JOOX Hong Kong. The post was buzzing with excitement – global exposure for Chinese artists, dual-platform promotion, all the works. But scrolling through the comments, I noticed at least a dozen people asking: ‘Will this be available for overseas viewers?’

It reminded me of last month’s Mid-Autumn Festival special that went viral. My cousin had tried to stream it during her lunch break, only to face constant buffering and eventual connection drops. ‘The loading circle just kept spinning,’ she told me later, her voice tinny through the poor connection. ‘I could hear the intro music cutting in and out before it completely froze.’

This isn’t just about missing out on entertainment. For many overseas Chinese, these shows and music are cultural lifelines. My aunt in Melbourne organizes weekly watch parties with other Chinese families in her neighborhood – they bring homemade dumplings and try to sync up their streaming, though someone always ends up with technical issues.

The irony hits hard when you see initiatives like the Billboard collaboration aiming to ‘help Chinese music shine worldwide’ while many Chinese people abroad can’t even access the content. It’s like setting up a beautiful buffet but only letting people smell the food from outside the restaurant.

So when my cousin sent me that frustrated text message, I knew it wasn’t just about one show. It was about that growing distance she feels from home, that cultural disconnect that no amount of video calls can fully bridge. And I realized – if global platforms really want Chinese content to reach worldwide audiences, maybe they should start by making sure the global Chinese community can actually access it.

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