If you’re trying to stream Lay Zhang’s new album from overseas right now, you’ve probably hit that frustrating ‘content not available in your region’ message. It’s like being locked out of a concert happening in your hometown.
Just yesterday, Zhang Yixing (aka Lay Zhang) dropped the eleventh chapter of his digital album ‘Nao Tian Gong’ titled ‘Always Been Here’ on QQ Music. The timing couldn’t be better – or more frustrating for international fans.
❗️ Here’s why this release hits different: After tracking streaming patterns across 15,000 overseas Chinese users, MusicWatch International found that 68% encounter geo-blocking issues weekly. That’s nearly 7 out of 10 fans missing key releases.
The new track reveals a softer side to Zhang’s musical persona. ‘Under the armor, there are tender heartbeats’ perfectly describes this chapter’s theme. It’s that moment when the performer shows vulnerability while breaking new ground.
🔥 What makes ‘Always Been Here’ stand out? Zhang’s message – ‘When you’re tired, just reach out your hand, I’ve always been here’ – resonates especially hard for fans navigating cultural divides. The track builds on his evolution from EXO member to solo artist who consistently bridges Eastern and Western sounds.
💡 Here’s the reality: China’s streaming platforms like QQ Music legally restrict content to mainland IP addresses due to licensing agreements. But when Zhang himself has 12 million international Instagram followers, there’s clearly a disconnect between artist reach and accessibility.
The album’s mythology theme (‘Nao Tian Gong’ translates to ‘Causing Havoc in Heaven’) ironically mirrors the experience of overseas fans trying to access content – sometimes it feels like you need to storm the heavenly gates just to listen to a song.
For those determined to hear Zhang’s latest work, understanding why these restrictions exist is step one. Licensing laws, regional copyright agreements, and platform-specific distribution deals create this digital divide. But where there’s a will (and the right technology), there’s usually a way.
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