When Yu Shi’s New Album Dropped, My Cousin in Canada Texted Me: ‘Why Can’t I Play This on Weibo?’

I was scrolling through Weibo during my lunch break when I saw the announcement: Yu Shi, one of my favorite actors-turned-musicians, just dropped his first original album, ‘Appropriate Poetry.’ The post described it as raw, rock-and-folk infused, almost like a diary of regrets and hopes that refuse to die. My first thought? ‘I need to hear this now.’

But then my phone buzzed. It was a message from my cousin Lisa in Toronto: ‘Hey, did you see Yu Shi’s album? I clicked the link on Weibo but it just buffers forever… then an error pops up. Is it my wifi?’

I could almost hear her sigh through the text. Lisa moved to Canada five years ago for work, but she’s still deeply connected to Chinese entertainment. We grew up sharing headphones, listening to everything from Jay Chou to underground rock bands. Now, she’s missing out on moments like this—not because she doesn’t care, but because of a stupid geo-block.

It’s not just her. I’ve got friends in Sydney, London, L.A.—all dealing with the same thing. You see a trending topic like #于适首张个人原创专辑适诗#, get excited, tap the link… and nothing. Or it loads pixelated. Or you get a message saying ‘This content is not available in your region.’

Remember back in the day? We’d pass CDs around school, copy songs onto MP3 players, share music like secret treasures. Now everything’s digital, but somehow more divided. Lisa told me last month she couldn’t watch a variety show she’d been waiting for—same issue. ‘It’s like being locked out of your own culture,’ she said.

When Yu Shi's New Album Dropped, My Cousin in Canada Texted Me: 'Why Can't I Play This on Weibo?'

I did some digging. Turns out, it’s a licensing thing. Music, dramas, variety shows—they’re often region-locked due to copyright agreements. It’s not personal, but it feels personal when you’re an ocean away, trying to stay connected.

So yeah, when Yu Shi sings about ‘the lasting and cruel world hitting the chest, sparking poetic lines,’ it hits different when you can’t even listen. But here’s the thing—where there’s a will, there’s a workaround. And luckily, there are ways to bypass these blocks (which I’ll let the experts explain later).

For now, I sent Lisa a voice note: ‘Don’t worry, I got you. We’ll figure this out.’ Because music shouldn’t have borders—especially not for those who call it home.

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